These Truvia commercials are absolutely horrible. There are four of these, with all pretty much the same message: 1. women are emotional eaters, 2. they feel (rightfully) ashamed of their consumption, 3. truvia is here to help them from “sprinkling my coffee with grief.” I was already annoyed at this stupid sweetener for cropping up everywhere, each time hidden in the ingredients with a big label proclaiming, “no artificial sweeteners.”